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Fuller’s launches Wise Men beer to raise money for Prostate Cancer UK

Press Release   •   Dec 06, 2016 14:37 GMT

Fuller’s launches Wise Men beer to raise money for Prostate Cancer UK

Fuller, Smith & Turner, the London brewer and premium pub company, has launched Wise Men – a seasonal beer that will also raise money for Prostate Cancer UK. The beer will be available during December in Fuller’s managed and tenanted pubs and independent free trade outlets.

The beer is a 4.0% golden ale, with malty, tropical and citrus notes and a hint of blackberry on the palate. It is brewed with American Mosaic Hops, giving it a bold finish. The beer is available on cask only.

It was officially launched today [6 December 2016] at the Red Lion, Whitehall. Fuller’s will be donating 50p for every pint sold in its 196 Managed Pubs and £10 for every firkin sold to its tenants and free trade customers.

Prostate cancer is the most common cancer in men in the UK, and 11, 000 men die from the disease each year. By 2030, it is set to become the most commonly diagnosed cancer of all in the UK.

Money raised through Fuller’s pubs and their customers will help fund research into the diagnosis, treatment, and prevention of prostate cancer, as well as supporting men and their families who are affected by the disease.

James Beeby, Director of Fundraising at Prostate Cancer UK said: “We are thrilled that Fuller’s are supporting us through brewing and selling Wise Men. As well as raising funds this initiative will also raise awareness of a disease which affects 1 in 8 men in the UK, and will hopefully get across an important health message. Our aim is to reach as many men as possible, and encourage them to take responsibility of their health. To do this we need to be engaging with them in areas they already exist – such as the pub. We thank the team at Fullers for creating Wise Men and helping us in the fight against prostate cancer.”

Nick Corden, Retail Marketing Manager for Fuller’s, said: “When we were approached by Prostate Cancer UK to support them during the Christmas period, it made sense to combine the two things Fuller’s is best at – brewing great beer and serving it in fantastic pubs. The new beer is already proving to be a big hit with our customers and it’s great to be raising awareness of, and money for, such an important cause.”

For further information please contact the press office:

Georgina Wald020 8996

Joanne Steward020 8996

Alice Monteath020 8996

For more information about Prostate Cancer please contact:

Harriet Argyle 020 310

Notes to Editor

Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Company runs 196 Tenanted pubs and 196 Managed Pubs and Hotels, with a focus on delicious fresh, home-cooked food, outstanding cask and craft ale, great wine and exceptional service. The Company also has 665 boutique bedrooms in its Managed estate. The Fuller’s pub estate stretches from Brighton to Birmingham and from Bristol to the Greenwich Peninsula, including 175 locations within the M25. In 2014, Fuller’s acquired a 51% stake in The Stable, a craft cider and gourmet pizza restaurant business. A further 25% stake was acquired in May 2016, taking our ownership to 76%. The Stable has 17 sites in England and Wales.

The Fuller’s Beer Company brews a portfolio of premium beers including London Pride, Oliver’s Island, ESB, Organic Honey Dew and Frontier Craft Lager. In June 2013, the Company acquired Cornish Orchards, a craft cider maker producing a range of award-winning ciders and premium soft drinks. Fuller’s is also the UK distributor for Sierra Nevada, the premier US craft beer. In December 2015, Fuller’s acquired a 51% stake in Nectar Imports, a wholesale drinks business.

Prostate Cancer UK:

Prostate Cancer UK leads the fight against prostate cancer. We fund ground-breaking research, drive improvements in treatment, and fight injustice in care. Now we’ve set ourselves the toughest challenge yet: to stop prostate cancer being a killer.

Through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention and support, we can make prostate cancer a disease the next generation of men need not fear.

See our 10-year strategy

Key headline statistics

  • 11,000 men die from prostate cancer in the UK each year. That's one man every hour.
  • It’s the most common cancer in men, with 330,000 living with and after the disease in the UK.
  • Prostate cancer is set to become the most commonly diagnosed cancer of all in the UK in 2030 - which is why we must all act now to curb its power to kill.
  • Prostate cancer treatment often causes devastating, long term side-effects.Incontinence and erectile dysfunction strike at the heart of what it means to be a man.
  • Anyone with concerns about prostate cancer may contact Prostate Cancer UK's Specialist Nurses in confidence on 0800 074 8383 or online via the Live Chat instant messaging service: The Specialist Nurse phone service is free to landlines and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.
  • Visit now to help beat this disease.

Whilst alcohol can be a risk to health and should only be drunk in moderation, there's no clear evidence that it increases your risk of prostate cancer.

Prostate Cancer UK is the UK’s largest men’s health charity. We aim to help more men survive prostate cancer and enjoy a better quality of life.